> ## Documentation Index
> Fetch the complete documentation index at: https://docs.plato.ae/llms.txt
> Use this file to discover all available pages before exploring further.

# Link Analytics And Events

> Review Connect360 short-link clicks, sources, devices, and event-level activity.

Use link reports to understand what happened after a customer clicked a short link.

<img src="https://mintcdn.com/platoae/qNwZzvSrzTHhpM3n/images/connect360/report-link-analytics.png?fit=max&auto=format&n=qNwZzvSrzTHhpM3n&q=85&s=c6e3c24bd2a76c0bbd4df913cb2e383d" alt="Link analytics report" width="1280" height="720" data-path="images/connect360/report-link-analytics.png" />

## Link Analytics

Link Analytics shows click trends and breakdowns by:

* Short link.
* Destination URL.
* Referrer.
* UTM parameters.
* Country, city, region, and continent.
* Device, browser, and operating system.
* Trigger.

<img src="https://mintcdn.com/platoae/qNwZzvSrzTHhpM3n/images/connect360/report-link-events.png?fit=max&auto=format&n=qNwZzvSrzTHhpM3n&q=85&s=333da2978bd6991cca2c6df6d36be19f" alt="Link events report" width="1280" height="720" data-path="images/connect360/report-link-events.png" />

## Link Events

Link Events shows individual click or QR scan events.

Use it when you need to inspect a specific event instead of reviewing only totals.