> ## Documentation Index
> Fetch the complete documentation index at: https://docs.plato.ae/llms.txt
> Use this file to discover all available pages before exploring further.

# Reports

> Choose the right Connect360 report for chats, customers, campaigns, templates, links, and events.

Connect360 reports help managers understand engagement, cost, delivery, and customer activity.

Most reports include a date range filter. Always confirm the selected period before sharing numbers.

<img src="https://mintcdn.com/platoae/qNwZzvSrzTHhpM3n/images/connect360/reports.png?fit=max&auto=format&n=qNwZzvSrzTHhpM3n&q=85&s=879066bf972de18e1d278a37ddb01d1e" alt="Connect360 reports" width="1280" height="720" data-path="images/connect360/reports.png" />

## Chat Analytics

Use `Chat Analytics` to review conversation volume and response behavior.

This report includes total chats, active chats, average messages per chat, average customer response, average agent response, average first agent response, revenue per chat, cost per chat, cost-to-revenue ratio, and conversion rate.

Open it when you need to understand support load or reply quality. See [Chat Analytics](/connect360/reports/chat-analytics).

## Customer Distribution

Use `Customers Distribution` to see customer address density on a map.

This is useful for delivery planning, location targeting, and understanding where customers are concentrated.

See [Customer Distribution](/connect360/reports/customer-distribution).

## Campaign Insights

Use `Campaign Insights` after sending campaigns.

This report shows total campaigns, total messages, average success rate, average failure rate, total costs, average campaign cost, recipients, sent, pending, failed, success rate, and last activity.

See [Campaign And Template Insights](/connect360/reports/campaign-template-insights).

## Template Insights

Use `Template Insights` to compare reusable messages.

This report shows total templates, total messages, success and failure rates, cost, sent, pending, failed, and last used date.

See [Campaign And Template Insights](/connect360/reports/campaign-template-insights).

## Link Analytics

Use `Link Analytics` to understand how short links perform.

It includes clicks over time plus breakdowns for short links, destination URLs, referrers, UTM parameters, countries, regions, cities, continents, devices, browsers, operating systems, and triggers.

See [Link Analytics And Events](/connect360/reports/link-analytics-events).

## Link Events

Use `Link Events` for event-level click or QR scan details.

Each event can show the trigger, link, time, country, city, region, device, browser, operating system, referrer, coordinates, and other metadata when available.

See [Link Analytics And Events](/connect360/reports/link-analytics-events).