> ## Documentation Index
> Fetch the complete documentation index at: https://docs.plato.ae/llms.txt
> Use this file to discover all available pages before exploring further.

# UTM And Link Options

> Add campaign tracking and review advanced options for Connect360 short links.

UTM parameters help reports explain where clicks came from.

<img src="https://mintcdn.com/platoae/qNwZzvSrzTHhpM3n/images/connect360/link-form.png?fit=max&auto=format&n=qNwZzvSrzTHhpM3n&q=85&s=7de0edf2067c8a5694d180ea4d84da22" alt="Connect360 link form" width="1280" height="720" data-path="images/connect360/link-form.png" />

## Add UTM Values

Use consistent values for:

* Source.
* Medium.
* Campaign.
* Term.
* Content.

For example, use the same source name every time you track WhatsApp campaigns.

## Use Advanced Options

The link form can include options such as link cloaking or search engine indexing.

Some advanced features may appear disabled until they are supported for the workspace.

## Review Link Performance

After sharing, use [Link Analytics And Events](/connect360/reports/link-analytics-events) to review clicks, referrers, devices, locations, UTM values, and event details.