> ## Documentation Index
> Fetch the complete documentation index at: https://docs.plato.ae/llms.txt
> Use this file to discover all available pages before exploring further.

# Segment Customers With Tags

> Use tags to prepare customer groups for campaigns, routing, and reports.

Tags make customers easier to find and target.

<img src="https://mintcdn.com/platoae/qNwZzvSrzTHhpM3n/images/connect360/tags.png?fit=max&auto=format&n=qNwZzvSrzTHhpM3n&q=85&s=c9a2daa1d4ee0a1f572c6cfff9aa57b1" alt="Connect360 tags" width="1280" height="720" data-path="images/connect360/tags.png" />

## Create The Tag

Open `Settings` > `Tags`, then create a short tag name the team can use consistently.

<img src="https://mintcdn.com/platoae/qNwZzvSrzTHhpM3n/images/connect360/new-tag-tap.png?fit=max&auto=format&n=qNwZzvSrzTHhpM3n&q=85&s=6c1bd2ae79a5b910f238bae55b99958a" alt="New Tag button" width="1280" height="720" data-path="images/connect360/new-tag-tap.png" />

<img src="https://mintcdn.com/platoae/qNwZzvSrzTHhpM3n/images/connect360/tag-form.png?fit=max&auto=format&n=qNwZzvSrzTHhpM3n&q=85&s=72217b2ecc2915cf54378e197d0ff1af" alt="Connect360 tag form" width="1280" height="720" data-path="images/connect360/tag-form.png" />

## Apply Tags

Use tags for practical segments:

* VIP customers.
* Delivery zones.
* Campaign audiences.
* Support priority.
* Repeat buyers.
* Customers who asked for follow-up.

## Keep Tags Clean

Avoid duplicates like `VIP`, `Vip`, and `Important`. Clean tags make customer filters and campaign reports easier to trust.