> ## Documentation Index > Fetch the complete documentation index at: https://docs.plato.ae/llms.txt > Use this file to discover all available pages before exploring further. # Campaigns > Create targeted Connect360 campaigns for selected customers. Campaigns send a template, start a workflow, or do both for a selected group of customers. Use campaigns for announcements, offers, re-engagement, service updates, and follow-up flows. Connect360 campaigns ## Create A Campaign Create Campaign button Connect360 campaign form For the full creation flow, see [Create A Campaign](/connect360/campaigns/create-campaign). Click `Create Campaign`, then fill in: 1. `Channel` for the messaging route. 2. `Name` for the campaign. 3. `Description`, when the purpose needs extra context. 4. `Campaign Tags`, when you want to group campaign records. 5. `Customers`, using the customer filter modal. 6. `Template`, when the campaign should send a saved message. 7. `Workflow`, when the campaign should start automation for each recipient. After saving, Connect360 creates the campaign, prepares the recipients, and starts the send or workflow queue. ## Select Customers Use customer filters to build the recipient list. For the recipient workflow, see [Select Campaign Customers](/connect360/campaigns/select-customers). Filters can include customer tags, location, order behavior, completed orders, order date ranges, customer-created date ranges, products, order types, and minimum order counts. Always check the selected customer count before saving. ## Templates And Workflows Use a template when every recipient should receive a specific message. Use a workflow when each recipient should enter a multi-step path, such as send a message, wait, branch on an event, or notify team members. You can select both when the campaign should send an initial template and then continue automation. ## Review Campaign Results The campaign list shows status, channel, recipient count, and creation date. After sending, use [Review Campaign Results](/connect360/campaigns/review-results) and [Campaign And Template Insights](/connect360/reports/campaign-template-insights) to review campaign cost, sent messages, pending messages, failed messages, success rate, and last activity.